Quiénes Somos | About Us - Become

Restoring the noble and original purpose of organizations

Origin

Become emerged as a spin-off from the research and development work of the Education, Citizenship, and Character Research Group at the University of Navarra and the Center for Character and Citizenship at the University of Missouri-St. Louis, with the generous support of the Templeton World Charity Foundation.

NUESTRA MISIÓN

Serve leaders to build communities where everyone can grow.

Our Values

Identity

We value that every person can become who they are called to be

Integrity

We value that every person can become who they are called to be

Well-being

We value that every person can have psychological and physiological well-being.

Why we do this

We observe that numerous organizations have deviated from their noble and original purpose, demonstrating an inability to foster the growth of people, or doing so in a precarious manner.

The repercussions of this situation are deeply felt both at the institutional level, evidenced by a loss of identity, a lack of belonging, and a deterioration of the organizational climate and relationships, as well as at the personal level, characterized by stagnation in personal growth, moral decline, and health issues.

One of the main reasons for this crisis lies in the design of these institutions.

Communities are perfectly designed for the results they are getting. If we don't like the results, we need to redesign the communities.

We assert that promoting the comprehensive development of people within institutions requires a redesign of the ordinary elements that constitute their daily life and dynamics.

This redesign must prioritize the person over the outcomes, utility, or productivity. The most decisive factor in initiating and maintaining this redesign is leadership. Leaders are the ones who can shape the structural elements of a community.

An effective way to cultivate such leadership is by creating and promoting communities of leaders, where collaboration and mutual learning empower individuals to strategically and intentionally redesign their communities.

How we do it

Our team

Aitor Rodríguez

Leader

We don't claim to have all the answers. However, after many years of exploring how to help people grow, we've developed an approach that we're excited to share. We're on a journey to create meaningful work, and we're thrilled to share this adventure with many friends.

Ana López

Executive Manager

Concepción Naval

Senior Advisor

Fátima Salas

Facilitator Mexico

If you had the super power to change something, what would you change? Few people would change something about themselves, yet that is often the only thing we can change. The best resource we have in schools is their people; we seek to promote the right conditions for everyone to grow and help others grow.

Juan Arellano

Facilitator Spain

When we ask ourselves what it means to educate character or what it means for a person to grow, the PRIMED principles offer answers that are both necessary and, one might say, common sense. The great contribution of these principles is that their effectiveness comes from putting them into practice and not so much from preaching them.

Juan P. Dabdoub

Leader

I am convinced that communities are perfectly designed for the results they are getting. If people within these communities struggle to cultivate their identity, integrity, and well-being, we have to promote a redesign that fosters growth and development.

Maceci Álvarez

Facilitator Central America

We believe we can’t format people to be who we would like them to be. So, we choose to serve others by accompanying them to make more strategic and intentional decisions to become who they are called to be.

Mann Rentoy

Facilitador Filipinas

My mission is to spark a quiet revolution in education — where character is not an extra, but the essence — and every teacher becomes a catalyst for lasting cultural change, forming young people to live with purpose, resilience, and integrity.

Manuel Tarrío

Development director

We are on a journey of personal transformation, recognizing that well-designed communities provide the essential context for authentic growth. By placing the person at the center, we help organizations to cultivate a purpose aligned with their true identities.

Marvin Berkowitz

Senior advisor

Matthew Abbate

International Facilitator

Aristotle said that educating the mind without educating the heart is no education at all. This timeless insight underscores the importance of character education alongside academic knowledge. It invites educators and institutions to reconsider our purpose, oftentimes by first looking inward.

Pietro Vaghi

Facilitator Italy

I believe that to educate is to embark on a unique, handcrafted path, tailored around each person. A journey that finds its deepest origin in community. This is why I am certain that we must invest our best resources in raising the younger generations through the formation of genuine communities, conscious that what we are ultimately shaping is the very future of our society.

Piluca Berian

Facilitator Central Europe

What is the purpose of education? Seeking only academic results as proof of success distracts educators from their true mission: to create conditions so that those who work or study want to and can be better people. In order to improve, it is not necessary to do more. Sometimes we need to ask ourselves what we should stop doing. We are on a path of serving others; accompanying them to make increasingly strategic and intentional choices to become who they are called to be.

Collaborators

We collaborate with diverse institutions across the globe.