Focused Programs
PRIMED Institute
The PRIMED Institute is a five-full-day immersion experience in the field of character education.
We invite leadership teams to spend a few days together, in a climate of trust, reflecting and discussing what can make their communities places where personal growth is promoted in a strategic and intentional way.
01
Knowing the fundamentals of effective character education
We will use the PRIMED model, developed by Professor Marvin W. Berkowitz, as a guide to introduce attendees to an effective perspective for addressing the transformation of the educational center. Those leading this change need to understand the principles that underpin the practices they will later implement.
02
Build-up team relationships through experiential learning
Implementing a change of this magnitude, which directly affects the culture of the community, requires a united team eager to take on this ambitious challenge. During the Institute, attendees will have the opportunity to bond with their fellow team members, share many hours of conversation and enjoy a good time together.
03
Develop an action plan for the next academic year
With the knowledge gained from the PRIMED model, attendees are invited to make an action plan for the next academic year. This kind of transformation requires several years of work. The plan developed as a result of these days can serve to open the way and introduce the perspective of character education in their communities. Participants will be mentored by the PRIMED facilitators.
Audience
The PRIMED Institute is for leadership teams of educational centers. It is recommended that principals or directors attend with their leadership team. However, it is also possible for teams to attend, even if their leader is missing.
Date and Location
The PRIMED Institute is conducted in one intensive week with five highly interactive workshops of eight hours each, Monday through Friday. Lunches and dinners, included in the fee, should also be taken into account as strategic moments to cultivate team relationships.
It will take place at the RACE Golf Club in Madrid, from June 30 to July 4, 2025.
Certification
Those who complete the program can receive certification from Become and the Center for Character and Citizenship at the University of Missouri-St. Louis.
Testimonies
What is the PRIMED model
Prioritization
Visible and concrete prioritization of character development in all areas. Leaders should direct their efforts and resources in this direction holistically.
Relationships
Promoting caring relationships throughout the community for the sake of people and their learning, following the adage: "Kids don't care how much you know, until they know how much you care".
Intrinsic Motivation
Developing intrinsic motivation to do well, as opposed to external motivations such as rewards and punishments. It's not just about doing good, but also doing it for the right reasons.
Modeling
Everyone in the school, especially adults, should strive to be models of virtue, from which everyone can learn. Following Gandhi, it is about "being the change we want to see in the world".
Empowerment
Empower everyone in the community, hearing their voices and granting the autonomy that each one deserves to contribute to the common good by assuming leadership roles and responsibilities.
Developmental Pedagogy
And finally, a developmental pedagogy that integrates long-term character-related goals such as social-emotional competencies or moral reasoning into the curriculum.
PRIMED Institute in your country!
Do you want to organize an edition of the PRIMED Institute in your country?
We collaborate with other entities organizing the PRIMED Institute all over the world. Write to info@be-come.org and make an appointment for an online interview to discuss possibilities.
Upcoming Events
Frequently Asked Questions
If you have any questions or doubts about our service, please contact us by e-mail at
We are an organization centered around helping people become who they are called to be.
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